Why Shopping Local This Holiday Season Matters for Our Community

The holiday season is here, and it’s the perfect time to reflect on how we can make a difference in our communities. One of the most impactful ways is by shopping locally. Local businesses are more than just stores—they’re the backbone of our neighborhoods, supporting jobs, families, and community initiatives.

Here are three compelling reasons why shopping small this holiday season (and beyond) matters:

1. Boosting the Local Economy

When you shop local, your money works harder for your community. According to the 2022 Small Business Economic Impact Study by American Express, 68 cents of every dollar spent at a local business stays within the community.

That money helps:

• Create and sustain jobs for local residents.
• Fund community programs and initiatives.
• Strengthen the local economy for long-term growth.

In contrast, when shopping online or at big-box retailers like Amazon or Walmart, only a small fraction—or none—of that money stays local. Shopping locally ensures your dollars make a meaningful difference close to home.

2. Finding Unique Gifts and Exceptional Service

Skip the generic gifts this holiday season and discover the charm of local businesses. Shopping small means finding:

• One-of-a-kind items that make your gifts extra special.
• Personalized, friendly customer service that big chains simply can’t match.

Many local stores now offer online shopping, curbside pickup, and delivery options, combining convenience with the joy of supporting small businesses.

3. Strengthening Community Connections

When you shop locally, you’re not just buying products—you’re investing in your neighbors’ dreams. Local businesses play a key role in:

• Supporting community programs, such as youth sports teams and school initiatives.
• Creating vibrant, unique neighborhoods that make our communities great places to live.

Every purchase sends a powerful message: You value your community and the people who make it special.

Shop Local, Make an Impact

This holiday season, let’s make every purchase count. By shopping at local businesses, you’re not just giving gifts—you’re giving back to your community.

Visit your favorite hometown shops today and experience the joy of shopping small!

Learn more about how Rivers Edge Bank supports local businesses and our community.